Branding Yourself Online

Thursday, February 4, 2010 by Jill Wesley
When you begin your program with Harrison, you should keep the end in mind - what do you want to do when you've finished your studies?  Is there a specific company that you've always dreamed of working for?  How will you move in the direction you are interested in? 

Today, the Internet offers a multitude of different tools that you can use to create your personal brand that will allow you to share your background and career interest with others.  For example, you could create a profile on LinkedIn that shares your plans to become a Medical Reimbursement Specialist or that you are pursuing an Online Business Finance Degree.  Or look for a blog that is written by someone who is interested in Human Resources Careers and add a comment to an entry that you find relevant to your own interests. 

Brainstorm on different websites that will help you to build the brand that you want to be know for.  Your goal is to make sure that whatever keywords an employer would use to look for someone with your background are associated with your name. That way, when an employer uses Google or another tool to search for job candidates, you are increasingly the possibility that she will find you. 

Do be careful that you Google (or use another search engine) your name on a regular basis so that you know what information is out there about you and are certain that it all reflects well on you and your capabilities.  If you know that there is negative information out there about you, you can take steps to remove or minimize it, which I will talk about in a future post.

Although creating an online brand can be useful, it isn't for everyone.  Be careful with the amount and type of information you share about yourself (never give anyone else your passwords or other personal information).  Only share as much information as you are comfortable sharing. 

If you are a current Harrison student and would like ideas on how to brand yourself online, contact the Career Services Staff at your campus.  

Comments for Branding Yourself Online

Tuesday, March 30, 2010 by Cédric Copy:
If I had to recommend only one expert on personal branding for students, it would be Dan Scawbel. He has a great blog and tons of valuable resources and advices (www.personalbrandingblog.com) dedicated to personal branding. A resource well worth checking.

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